DURATION
24 Hours
ROLE
Design Research, UI/UX Design
Responsible for Ethnographic Research, Prototyping Signage & Concept Presentation
PROJECT TYPE
Design Hackathon (won 1st place)
TEAM
Samira & Hannah - UX/UI, Needfinding
Vidya - Ethnography
Juwon - Civil Engineer, Transportation expert
Creates clear, concise and consistent signage and design language for Atlanta’s public transportation system, MARTA.
Our team’s unique spin:
While most hackathon teams immediately gravitated toward creating an app to enhance MARTA riders’ experiences, our team recognized that a key demographic of MARTA users are low-income and do not own smartphones, and another key demographic of MARTA users are infrequent riders (business people, sports fans) who will not want to download an app for a few rides. Therefore, we sought to address the most fundamental user need of navigating public transportation — clear wayfinding.
Entering the station
This sign guides the user to either of the two escalators, going outbound or inbound.
Exiting the train
This sign guides users exiting the train onto the platform to one of two escalators that lead to opposite sides of the station.
Outcomes
Following our first-place win, we took our pitch to MARTA and others in Georgia Tech’s design community. Ultimately due to budgetary constraints and other projects MARTA was working on, the signage redesign is currently being set aside, but we hope it will be implemented in the future!